About Ariadne
Inspired by the myth of Ariadne, we serve as the guiding thread through the intricate labyrinth of location data. We illuminate hidden pathways, helping you discover clarity and chart your course toward success.
Ariadne’s mission is to empower physical spaces with privacy-first data insights, transforming anonymous signals into actionable intelligence that drives smarter operations and enhanced experiences.
Our Story
Guiding Innovation
With our CEO, Dr. Georgios Pipelidis, and our CTO, Nikos Tsiamitros, we embarked on a bold journey to bring the power of online analytics to the physical world.
The First Thread
Ariadne made its debut by winning the Best Mobility Application Award at MICC, a prestigious German mobility competition. Competing among top Bavarian university teams, Ariadne secured second place and a €12,000 prize for its innovative approach to connected mobility.
Charting the Labyrinth
We advanced our indoor positioning technology and prepared to enter the global stage of innovation, culminating in our participation in IPIN 2018’s competitive field.
Victory in Precision
Ariadne earned the Precise Positioning Award at IPIN 2018, outperforming giants like Google, IBM, Samsung, Cisco, and Sony. The award recognized the most accurate indoor localization solution in a real-world.
Illuminating the Path
In partnership with Ferrovial, Ariadne received a research grant to deploy advanced crowd analytics at Glasgow Airport, marking our breakthrough in passenger analytics.
Forging Our Destiny
Major contracts, including a landmark deal with Deutsche Bahn, accelerated our growth and led to our incorporation as a UG (Unternehmergesellschaft), reinforcing our digital transformation mission.
Weaving Innovation
Pre-seed funding from Sasya Terra and the European Innovation Fund fueled our early expansion and technological development.
Unraveling New Horizons
A successful Seed Round, led by Marathon Venture Capital, marked a pivotal expansion phase and our transition into a GmbH, reflecting our evolving market presence.
Sensor Odyssey
Ariadne's impact grew as we installed over 1,000 sensors in prominent locations such as San Diego Airport, IKEA, Chicago RTA, and MediaMarkt, showcasing widespread adoption.
Navigating Expansion
We closed our Series A funding round, led by Marathon VC with participation from Lamda Development, Cloud 9, Latsco, and EMFT, further accelerating our global growth.
Ariadne Ascends
Today, Ariadne is deployed in over 800 locations worldwide. International retailers, property management companies, airports, and cities have embraced our solution, reaffirming our leadership in bridging digital analytics with the physical realm.
Our Solutions
People Counting
Measure the success of initiatives to attract customers such as shop window changes, and double down on those that work.
Indoor Navigation
Guide people to your store with real-time navigation, without the need for an app.
Visitor Marketing
Contact customers at just the right time, when they are in the area or in the store, with offers and promotions that are truly relevant to them.
Employee Scheduling
Predict overall and per-area visitation, and automatically generate an employee schedule that perfectly matches employee availability to visitor numbers.
Our Team
Dr. Georgios Pipelidis
CEO & Co-founder
Nikos Tsiamitros
CTO & Co-founder
Sebastian Deppe
VP Sales DACH
Jonathan Tavernari
Senior Sales Executive
Ted Polykandriotis
VP Sales Greece
Philip Tomlin
Sales Director UK
Umut Bagceli
Business Development Manager
Francesco Vasta
Global Key Account Manager
Max Dorfmeister
Key Account Manager DACH
Sean Sahai
Key Account Manager APAC
What our customers say
"When they said: We are the Google Analytics of the physical world, they were not kidding!"
Thomas Grabert
Managing Director, Ö-Center
"A truly plug-n-play solution! I did the installation myself!."
Gina Jacobs
Manager, San Diego Airport
"Ariadne has revolutionized our business strategy by providing real-time data on footfall and dwell time, revealing crucial insights into customer movements and interests across our 16 stores."
Dimitris Galanis
Managing Director, Praktiker
"Ariadne surveyors' real-time wait time notifications helped Glasgow Airport reduce passenger complaints, increase time spent in retail areas, and boost revenue"
Gordon Bain
Group Head of Project Delivery, Glasgow Airport
"Ariadne delivers clean, insightful retail traffic data, even in small stores. We are expanding Ariadne to other stores."
Gábor Steiner
Regional Retail Director Germany & Austria, Giorgio Armani
"We recorded the ROI already in the first month with a 40% increase in product revenue!"
Rainer Latzlsperger
Vorstand, Weko
"With Ariadne, Munich Airport optimized store layouts and staff interactions, boosting retail engagement and increasing average spend per customer."
Stefan U. Koenen
Director Retail-Architecture, Marketing & Technical Services, Munich Airport
"Ariadne revealed a 10% sales opportunity gap and enabled real-time assistance tracking, helping ACE Hardware optimize service and sales."
Will Aubuchon
Chief Executive Officer, Aubuchon Hardware
"Ariadne empowered Freyer Leben to go beyond sales data and redesign store layouts based on real-time customer behavior."
Sebastian Sprödhuber
Head of Marketing & E-Commerce, Modehaus Frey
"Ariadne's consultative team and accurate tracking helped Choppies uncover new customer behavior insights and improve operations."
Vinod Madhavan
Deputy Chief Executive Officer, Choppies
"The results should not only remain in Waldkirchen, but also enable a Bavaria-wide knowledge network by setting up a public project platform with exchange opportunities for all interested parties."
Michael Seidel
Partner of CIMA Beratung Management GmbH, Stadt Waldkirchen
Talk to us
Two questions, twenty minutes, a real walkthrough of your venue's footfall.
What to expect
- 20-minute screen share, walked through on your venue map
- Live walkthrough of Hybrid Fusion sensor outputs
- Where Ariadne fits, and where it doesn't
Got a different question?
Send us a message
Anything that isn't a sales conversation. We'll route it to the right person and get back within one business day.