How it Works
Process
- Principle: Every shopper carries a smartphone, which emits unique signals.
- Ariadne's Approach: Our devices are strategically positioned within the store to detect these signals. This detection works seamlessly, requiring no shopper opt-in and is effective even when phones are in airplane mode.
- Signal Processing and Data Capture: Ariadne employs sophisticated algorithms to identify and capture signals from shoppers' smartphones.
- Data Integrity: Ensuring data privacy, our system adheres to GDPR standards, processing signals anonymously.
Application
- Accurate Distance Measurement: Ariadne platform is capable of determining the distance to each detected smartphone signal with an accuracy of up to 30cm.
- Real-Time Location Tracking: Once signals are detected and distances measured, Ariadne's platform computes the exact location of each smartphone within the store.
- Outcome: We provide a real-time visualization of shopper flow, highlighting movement patterns, high-traffic areas, and shopper density.
Innovative Approach
- Our technology operates independently of traditional tracking methods like beacons, smartphone apps, Wi-Fi, cameras, or cellular networks. This unique approach allows for uninterrupted data collection and analysis, free from the constraints of standard retail analytics tools.
- Due to the fact that Ariadne operates on smartphone signals, it does not have common problems that legacy solutions suffer. For example, it is not sensitive to installation miss-locations, providing you the advantage of self-installation. Ariadne does not double count when your visitors or employees are moving in and out of your building. It does not count objects such as baby trolleys or supermarket carts. Instead, it counts smartphone devices which are always carried by people. As a result, it will never over-or under-count which enables you to better estimate the conversion rate of your business
Bi-directional and Unique technology
- Ariadne can precisely measure: the time of stay of every visitor and it can identify phones that appear and disappear together, which enables you to quantify the group size of your visitors.
- Optimal Scheduling: Ariadne will provide you the optimal schedule for your employees that will enable you to maximize your sales conversion rate.
- Maximizing Benefits: Ariadne's people counting solution can help you maximize the benefits of your business even further.
- Push Notification Feature: With Ariadne's push notification feature, you can market your product effectively and efficiently by targeting customers standing or passing by a specific area, and experiences while optimizing costs.
Understanding Shopper Behavior
- Data-Driven Insights: By analyzing the movement and location data, Ariadne helps retailers understand key aspects of shopper behavior, like popular paths, dwell times in specific areas, and overall store traffic flow.
- Application of Insights: These insights empower retailers to optimize store layout, improve customer experience, and strategically place products and marketing materials.
Privacy and Compliance
- Commitment to Privacy: Ariadne prioritizes shopper privacy. Our technology is designed to collect data in a way that is fully compliant with GDPR standards, ensuring that personal information is not compromised.
