People Counting

Trusted by Global Industry Leaders

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What Is People Counting?

People counting is the science of tracking foot traffic in any physical space, including retail stores, malls, museums, offices, and more to deliver actionable, real-time visitor data.

At Ariadne, our cutting-edge sensors and analytics platform harness AI and Smartphone signals to give you instant, 99%-accurate counts without ever capturing personal data.

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Why People Counting Matters?

  • Optimize Operations

    Allocate staff and resources precisely using real-time visitor density data.

  • Boost Sales & Conversion

    Correlate traffic with sales and improve in-store conversion by up to 12%.

  • Enhance Customer Experience

    Reduce congestion and streamline layouts based on live occupancy.

  • Ensure Safety & Compliance

    Monitor real-time capacity to meet health and legal regulations.

  • Cut Energy Costs

    Automate lighting, HVAC, and signage by aligning with visitor presence.

  • Make Data-Driven Decisions

    Use accurate people counting to drive business strategy at every level.

Ariadne's AI-Powered People Counting Solution

Ariadne's next-generation people counting solution uses Wi-Fi signals, AI algorithms, and proprietary analytics to track visitors with over 95% accuracy anonymously and in real time.

Key Features

  • Real-Time Analytics

    Live dashboards for entries, exits, and zone occupancy.

  • Staff Exclusion

    Automatically filter out employees for true customer-only counts.

  • Privacy-First Approach

    100% GDPR-compliant and no personal data collected.

  • Predictive Analytics

    AI forecasts peak hours and visitor trends.

  • Heatmaps & Flow Tracking

    Visualize traffic patterns and customer journeys.

  • Omni-Channel Insights

    Combine offline traffic with digital marketing impact.

  • Custom Dashboards

    Filter data by location, hour, product zone, or campaign.

  • Automated Reports

    Receive daily, weekly, or monthly performance summaries.

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Retail Stores

  • Optimize store layout and employee scheduling.
  • Analyze visitor journeys and increase conversion rates.
  • Identify top- and under-performing areas by zone.
  • Use dwell time analytics to enhance product placement.
  • Measure ROI of in-store promotions and footfall changes.

Airports & Transportation Hubs

  • Track passenger flow to reduce congestion.
  • Improve staffing at check-in, security, and gates.
  • Enhance terminal layout based on crowd data.
  • Manage parking and transit more effectively.
  • Ensure real-time safety and emergency readiness.

Smart Cities & Public Spaces

  • Track pedestrian density to improve urban planning.
  • Optimize transport schedules with live foot traffic data.
  • Analyze public events' impact in real time.
  • Improve public safety with live movement mapping.
  • Manage restricted zones with smart access insights.

Shopping Centres & Retail

  • Optimize tenant placement and common-area layouts based on foot-traffic heatmaps.
  • Measure flow between anchor stores, corridors, and specialty boutiques.
  • Identify peak hours in different wings to tailor opening hours and promotions.
  • Analyze dwell time in food courts, lounges, and event spaces.
  • Evaluate mall-wide marketing campaigns and pop-up activations by zone performance.
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